Google Ads retargeting: A guide to your data segments
via searchengineland.com
Short excerpt below. Read at the original source.
One of the most profitable Google Ads targeting tactics is retargeting: showing ads to people who are already familiar with your business. But if you still think that “retargeting” means a Display campaign chasing users around the web with banner ads, you’re missing out on how “Your data segments” actually function today. Let’s explore how […]