Millennials invented the experience economy and Gen Z is reinventing travel itself
via researchgate.net
Short excerpt below. Read at the original source.
Millennials and Gen Z have grown up in environments defined by permanent connectivity, fast-moving technology, and constant exposure to global information. For them, digital tools are not optional add-ons, they are embedded in how decisions are made. Access, choice, and immediate feedback are assumed by default, shaping expectations for any service, including travel. This shift did […]