Google Ads API enforces daily minimum budget for Demand Gen campaigns
via ads-developers.googleblog.com
Short excerpt below. Read at the original source.
Google will begin enforcing a minimum daily budget for Demand Gen campaigns starting April 1, 2026. What’s happening: The Google Ads API will require a minimum daily budget of $5 USD (or local equivalent) for all Demand Gen campaigns. The change is designed to help campaigns move through the “cold start” phase with enough spend […]