The Data Doppelgänger problem by AtData
via atdata.com
Short excerpt below. Read at the original source.
Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions with machine-like precision. They browse product pages across three devices in under five minutes. They convert, unsubscribe, re-engage and transact again. On paper, they look highly active. In reality, they may be a composite of […]