How to create content that works for search and generative engines
via gs.statcounter.com
Short excerpt below. Read at the original source.
For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – content strategies need to adapt. It’s no longer enough to rank in search; you now need to be referenced, cited, and surfaced by […]