What’s next for PPC: AI, visual creative and new ad surfaces
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PPC is evolving beyond traditional search. Those who adopt new ad formats, smarter creative strategies, and the right use of AI will gain a competitive edge. Ginny Marvin, Google’s Ads Product Liaison, and Navah Hopkins, Microsoft’s Product Liaison, joined me for a conversation about what’s next for PPC. Here’s a recap of this special keynote […]