Can LISA of BLACKPINK Make Nike Matter to the Next Generation?
via billboard.com
Short excerpt below. Read at the original source.
Nike’s decision to sign Lalisa Manobal, rapper, singer, dancer, actress, best known as LISA of BLACKPINK, is less about star power and more about relevance. In a moment where Nike is actively fighting to reconnect with younger consumers who don’t revere the brand the way past generations did, LISA represents access: to Gen Z, to […]