LLM consistency and recommendation share: The new SEO KPI
via searchengineland.com
Short excerpt below. Read at the original source.
Search is no longer a blue-links game. Discovery increasingly happens inside AI-generated answers – in Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven interfaces. Visibility isn’t determined solely by rankings, and influence doesn’t always produce a click. Traditional SEO KPIs like rankings, impressions, and CTR don’t capture this shift. As search becomes recommendation-driven and attribution […]