Why YouTube Is the Sleeping Giant of Music Catalog (Guest Column)
via blog.youtube
Short excerpt below. Read at the original source.
In today’s music business, the race to acquire and manage legacy catalogs has been defined by high-stakes valuation and the promise of perpetual returns. We have seen billions of dollars deployed on the basis of a seemingly inherent and enduring power of iconic IP. Yet, from a strategic and operational perspective, and the fact that […]