Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it

via linkedin.com

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Rand Fishkin just published the most important piece of primary research the AI visibility industry has seen so far. His conclusion – that AI tools produce wildly inconsistent brand recommendation lists, making “ranking position” a meaningless metric – is correct, well-evidenced, and long overdue. But Fishkin stopped one step short of the answer that matters. […]

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