TV Ratings: NBA All-Star Game Hits 15-Year High With Move to NBC
via hollywoodreporter.com
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NBC’s first telecast of the NBA All-Star Game since 2002 brought in strong ratings. Sunday’s contest, which featured a USA vs. World format and a round-robin between three squads, drew 8.8 million viewers across NBC, Peacock and Telemundo, based on preliminary Nielsen ratings and streaming data from Adobe Analytics. That’s the largest audience for the […]