Google Ads tool is automatically re-enabling paused keywords
via linkedin.com
Short excerpt below. Read at the original source.
Some advertisers are reporting that a Google Ads system tool designed for low-activity bulk changes is automatically enabling paused keywords — a behavior many account managers say they haven’t seen before. What advertisers are seeing. Activity logs show entries tied to Google’s “Low activity system bulk changes” tool that include actions enabling previously paused keywords. […]