How to create a content style guide [+ free guide & examples]
via hubspot.com
Short excerpt below. Read at the original source.
Every content team has a different idea of what ‘on brand’ means — until you write it down. I’ve found that having a content style guide is vital to getting it right without multiple revisions or rewrites. I’ve seen long documents and cheat sheets, and both work as long as they explain why you do […]