Women’s football clubs must go beyond ‘family friendly’ – ‘Figuring out our identity is crucial’

via media.zenfs.com

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“One cliche I hear more than any is: ‘Why don’t you go to schools, or do kids for a quid?’ “But that undermines the product — which is elite competition.” Aston Villa’s managing director Maggie Murphy is talking to The Athletic about the responses she gets when she discusses her job of trying to attract […]

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