‘Increase’ framing makes research results seem bigger and more important, experiments show
Short excerpt below. Click through to read at the original source.
Scientific findings are in the news. They’re cited on food packages and beverage labels. They are discussed in podcasts and argued over by politicians and pundits. And each finding sits within a specific frame. If researchers discover an intervention that affects how people spend discretionary income, for example, they could describe it as a method […]