Why Entity-Based SEO is a New Way of Thinking About Optimization
via neilpatel.com
Short excerpt below. Read at the original source.
Search engine optimization (SEO) was once defined by the number of keywords and synonyms scattered across your content. If you used the right word enough times, you’d rank. Those days are long gone. Since the launch of its Knowledge Graph in 2012, Google has been moving away from literal text matching toward deep semantic understanding. […]