Why governance maturity is a competitive advantage for SEO
via searchengineland.com
Short excerpt below. Read at the original source.
Let me guess: you just spent three months building a perfectly optimized product taxonomy, complete with schema markup, internal linking, and killer metadata. Then, the product team decided to launch a site redesign without telling you. Now half your URLs are broken, the new templates strip out your structured data, and your boss is asking […]