Why GA4 alone can’t measure the real impact of AI SEO
via searchengineland.com
Short excerpt below. Read at the original source.
If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t misunderstand me. It’s a reasonable launch pad. But to understand how audiences discover, evaluate, and ultimately choose brands, measurement must move beyond the bounds of Google’s tooling. SEO is a journey, not a destination. If […]