What AI means for paid media, user behavior, and brand visibility
via searchengineland.com
Short excerpt below. Read at the original source.
AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. From incremental optimization to transformation AI has, in some ways, always been part of paid media. Smart Bidding, responsive search ads, and other machine learning tools quietly optimized […]