Digital Marketing Trends & Predictions 2026
via pwc.com
Short excerpt below. Read at the original source.
If 2025 taught us anything, it’s that AI is no longer just a side tool. It’s the engine running campaigns and reshaping how people discover brands. At the same time, platforms have declared war on the “click.” We’re seeing an aggressive push for native conversions, where the goal isn’t to drive traffic to the website but to close the deal right in the feed. That shift toward “frictionless” experiences, combined with the saturation of AI-generated noise, has forced another […]