Performance Max built-in A/B testing for creative assets spotted
via searchengineland.com
Short excerpt below. Read at the original source.
Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets and measure performance in a controlled experiment. Why we care. Creative testing inside Performance Max has mostly relied on guesswork. Google’s new native […]