Performance Max reporting for ecommerce: What Google is and isn’t showing you
via searchengineland.com
Short excerpt below. Read at the original source.
Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency and control. If you wrote Performance Max off before, it’s time to take another look. Mike Ryan, head of ecommerce insights at […]