Why most B2B buying decisions happen on Day 1 – and what video has to do with it
via business.linkedin.com
Short excerpt below. Read at the original source.
There’s a dangerous misconception in B2B marketing that video is just a “brand awareness” play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads. The dry bottom-of-funnel product demo that gets leads but no views. This binary thinking is breaking your pipeline. In my role at […]