Why most SEO failures are organizational, not technical
via searchengineland.com
Short excerpt below. Read at the original source.
I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a full-time role, other times as a consultant called in to “find what’s wrong.” Across those roles, the same pattern kept showing up. The technical fix was rarely what unlocked performance. It revealed symptoms, but it […]