Ads in ChatGPT: Why behavior matters more than targeting
via searchengineland.com
Short excerpt below. Read at the original source.
Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and that changes the rules for marketers. We’ve used AI as part of ad creation or planning for years across Google, LinkedIn, and paid social. […]