Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together
via engineering.fb.com
Short excerpt below. Read at the original source.
When Meta launched advertising nearly two decades ago, performance was driven by manual inputs – targeting rules, account structure, and incremental optimization. Success depended on carefully defined audiences, granular budget control, and frequent testing. That operating model eroded over time as privacy changes and signal loss made deterministic targeting less reliable. Over the last two […]