Is your account ready for Google AI Max? A pre-test checklist
via searchengineland.com
Short excerpt below. Read at the original source.
AI Max is Google’s latest foray into semi-keywordless targeting. While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to searchers. In accounts with a strong history of broad match success, AI Max can be highly effective at finding new conversions. If […]