Why first-touch analytics matters more than ever for SEO in 2026
via searchengineland.com
Short excerpt below. Read at the original source.
Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no longer made sense. AI-driven search experiences, zero-click results, and platform-level answers widened the gap between discovery and measurable visits, making it harder than ever to accurately report on organic performance. For many organizations, this showed […]