Agentic AI and vibe coding: The next evolution of PPC management
via searchengineland.com
Short excerpt below. Read at the original source.
Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The next shift goes further. Two developments in particular are changing how PPC campaigns are managed and optimized: AI agents and vibe coding. […]