Google’s Demand Gen gets more shoppable — and more measurable
via blog.google
Short excerpt below. Read at the original source.
Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a full-funnel performance channel that blends discovery, video, and commerce across YouTube and Google surfaces. What’s new: Shoppable CTV via Demand Gen is now live, letting viewers browse and buy products directly from YouTube ads on […]