75% of ChatGPT users rely on ‘keywords’ for local services: New data
via searchengineland.com
Short excerpt below. Read at the original source.
There’s a common assumption across the SEO industry that people no longer search for local services the way they once did. As tools like ChatGPT become more common starting points, that assumption often takes the form of keyword-style searches giving way to longer, more conversational prompts. To test it, we observed everyday users as they […]