How Marketers Are Spending in 2026
via neilpatel.com
Short excerpt below. Read at the original source.
Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction matters. Rising media costs, weaker attribution, privacy changes, and AI-driven search shifts have created real pressure, but the data shows budgets are still moving into marketing. They’re just moving with more intent. Our latest NP […]