Discoverability in 2026: How digital PR and social search work together
via searchengineland.com
Short excerpt below. Read at the original source.
Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on TikTok, researching on Reddit, watching YouTube, and increasingly asking AI to summarize everything for them – determining whether a brand is found or ignored. […]