The social-to-search halo effect: Why social content drives branded search
via searchengineland.com
Short excerpt below. Read at the original source.
As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We have dashboards for our dashboards. But not everything that shapes search behavior lives inside GSC, GA4, or your favorite rank tracker. One of the most influential forces sits just outside traditional SEO reporting: the social […]