Former Bethesda Marketing VP Says He Fought Against Reusing The Prey Name For Arkane's 2017 Immersive Sim: 'I Definitely Pissed Some People Off Internally Over That'

Former Bethesda marketing VP says he fought against reusing the Prey name for Arkane’s 2017 immersive sim: ‘I definitely pissed some people off internally over that’

via pcgamer.com

Short excerpt below. Read at the original source.

Arkane’s 2017 immersive sim Prey is a genuinely great videogame, with a genuinely weird name—shared with a pre-existing shooter and a famously cancelled sequel that it has absolutely nothing to do with. Arkane founder Raphael Colantonio said a few years ago that he really did not want to call it Prey, and it turns out […]

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