10 keys to a successful PPC career in the AI age

via searchengineland.com

Short excerpt below. Read at the original source.

Between a teetering economy and AI tools rapidly replacing entry-level roles, marketing careers – and many others – can feel increasingly unstable. There is a silver lining for those willing and positioned to look for it.  In marketing, it’s this: professionals who can adapt, think critically, and integrate AI thoughtfully into their work can accelerate […]

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