Google Ads API tightens conversion data rules

via searchengineland.com

Short excerpt below. Read at the original source.

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, but Google is steering everyone toward the Data Manager API as the primary place to send complex conversion and user data. Zoom […]

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