Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
via searchengineland.com
Short excerpt below. Read at the original source.
Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers now need to think about generative engine optimization (GEO). Mueller’s answer was simple: labels matter less than reality. “If you have an online business that makes money from referred traffic, it’s definitely a good idea […]