7 hard truths about measuring AI visibility and GEO performance
via searchengineland.com
Short excerpt below. Read at the original source.
Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the search industry, however, my professional integrity doesn’t allow me to stay quiet. I have zero agenda here. Many of the misconceptions discussed below actually benefit me, both as the co-founder of an AI visibility tool […]