How the Women’s Super League found an unlikely market in Japan: ‘Let’s embrace this’
via media.zenfs.com
Short excerpt below. Read at the original source.
A few weeks into the season, Everton’s chief marketing and digital officer, Aaron Duckmanton, received an email from a colleague with links to YouTube and TikTok accounts called ‘Japarton /ジャパートン’. Defenders Rion Ishikawa and Hikaru Kitagawa, and midfielders Yūka Momiki and Honoka Hayashi were racking up tens of thousands of views posting Q&A videos in […]