Why forcing people to go green can backfire

via nature.com

Short excerpt below. Read at the original source.

Combating climate change can feel particularly difficult these days. Countries, states and municipalities across the globe are missing greenhouse emission reduction targets and, in the United States, President Donald J. Trump has rolled back key elements of his predecessor’s climate agenda.  Given the trajectory, it might be tempting for pro-climate policy makers to turn to […]

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