December 2025 Digital Marketing Roundup: What Changed and What You Should Do About It
via developers.google.com
Short excerpt below. Read at the original source.
December made one thing clear: AI is no longer a feature layered on top of marketing. It is the system deciding what gets seen, what gets skipped, and what earns trust. Search pushed deeper into zero-click behavior. Paid ads lost prime real estate. Influencer content matured into a full‑funnel channel. Platforms added tools while quietly […]