Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
via hubspot.com
Short excerpt below. Read at the original source.
If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t need to be loved by everyone. Even if you’ve captured just 3% of the market, your brand can stay alive.” While I’m aware “staying alive” is more disco anthem than […]