Survey overload: Companies are inundating customers with endless surveys—and getting worse insights
via fortune.com
Short excerpt below. Read at the original source.
One week last autumn, I hit my customer feedback limit. I had seen my doctor and done some online shopping. Then I went on a vacation to Europe that involved three airlines and three hotel stays. At every turn, I was bombarded with dozens of requests for feedback, often multiple times from the same company, […]