Automated email segmentation: Setting up for better targeting
via hubspot.com
Short excerpt below. Read at the original source.
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and then trigger personalized workflows and content for each group. Start by cleaning your data, creating […]