How to use broad match without losing control
via searchengineland.com
Short excerpt below. Read at the original source.
Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual levers, and more automation. Making broad match the default for new Search campaigns in July […]