Revealed: how Toyota uses retro-style games and prizes to urge US workers to lobby politicians
via theguardian.com
Short excerpt below. Read at the original source.
Games such as Dragon Quest used to mobilize workers to back corporate goals including relaxing environmental rules Toyota, the world’s biggest carmaker, is using retro-style video games to rally its US workforce behind its corporate goals, including lobbying to relax environmental rules, the Guardian can reveal. Through an internal platform called Toyota Policy Drivers, employees […]