Google AI Overviews surged in 2025, then pulled back: Data
via semrush.com
Short excerpt below. Read at the original source.
Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries. These findings are based on a new Semrush analysis of more than 10 million keywords from January to November. AI Overviews surged, then retreated. Google didn’t roll out AI Overviews in a straight line in […]