Starbucks hops on the health craze with protein coffee weight-loss influencers had been concocting in its drive thru for months
via fortune.com
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Starbucks is rolling out a protein-rich product line starting Sept. 29. Its new protein cold foam and protein lattes aim to capitalize on the growing cohort of health-conscious consumers, from Gen Z TikTokers to GLP1 users, experts tell Fortune. The products also may substitute a viral trend that had customers act as their own mixologists […]