Google Ads adds VTC bidding for App campaigns
via searchengineland.com
Short excerpt below. Read at the original source.
Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions that happen after an ad is viewed, not clicked. Previously, VTC existed only as a hidden signal within Google’s systems. Now, it’s an explicit optimisation option. The shift. Google is continuing to move app advertising […]